Authentic and Officially Licensed Uma Musume merch shipping from the UK.
Uma Musume: Pretty Derby (ウマ娘 プリティーダービー) follows anthropomorphized racehorses, known as Uma Musume (ウマ娘), who train to become top idols and racers at Tracen Academy (トレセン学園). The story focuses on Special Week (スペシャルウィーク) and her journey to achieving greatness, blending sports drama with idol culture in a vibrant and emotional competition.
First launched as a mobile game in 2021 by Cygames, Uma Musume quickly became a massive hit, generating over ¥140 billion in revenue by 2023. The franchise has expanded with multiple anime adaptations, manga, and real-world collaborations with Japanese horse racing. Its unique mix of competitive racing, character-driven storytelling, and real-life horse inspirations has made it a standout in both gaming and anime.
