Love Live! (ラブライブ!) is a Japanese multimedia idol franchise created by Sunrise, Lantis, and ASCII Media Works (Dengeki G’s Magazine). The story follows groups of aspiring school idols who form music units to save their schools from closure and pursue their dreams of performing on the grand stage. The franchise blends music, anime, and live concerts, showcasing friendship, determination, and the joy of chasing one’s passion.
Debuting in 2010, Love Live! has grown into one of Japan’s most successful idol franchises, with multiple generations of groups including μ’s (Muse), Aqours, Nijigasaki High School Idol Club, and Liella!. The series has sold millions of CDs, filled large concert venues, and inspired multiple anime series, films, and mobile games. With its uplifting themes and vibrant music, Love Live! continues to be a defining force in the idol and anime culture worldwide.
